CAPE MAY COURT HOUSE — Cape May County’s tourism campaign to celebrate America’s 250th anniversary was presented at a recent caucus meeting of the Cape May County Board of Commissioners.
Tourism Director Diane Wieland presented the campaign that runs from June through the peak summer season under the banner “Celebrate America’s 250th in Cape May County. All Season Long. Every Shore Town. One Celebration.”
The “George Washington Crossed the Delaware, why don’t you?” tagline invites visitors to follow one of the Founding Fathers to the Jersey Cape.
The Greater Philadelphia region is projected to draw 3.5 million visitors this summer for the FIFA World Cup, the MLB All-Star Game and the America 250 celebration, with the 250th alone expected to generate $2.5 billion in regional economic impact. The county’s campaign positions the Jersey Cape to capture a share of that traffic.
The plan targets families, couples and multigenerational groups ages 36 to 70 with household incomes between $75,000 and $150,000. Based on Cape May County’s 2025 Visitor Survey, the campaign concentrates on Greater Philadelphia, northern and central New Jersey, New York, the Baltimore to Washington, D.C., corridor, northern Virginia and Connecticut. These markets place roughly 30 million potential visitors within an easy drive.
June messaging builds early awareness through broadcast and streaming TV, digital video, mobile geo-targeting at stadiums and hotels, and trip-planning public relations. July shifts to “Peak America 250,” with July 4 as the headline moment, billboards across feeder markets and continued geo-targeting to convert in-market visitors into extended stays.
